IN 2024, THE DESIGN MUSEUM OF CHICAGO REACHED OUT TO VARIOUS UNIVERSITIES IN THE CHICAGO AREA FOR PARTICIPATION IN AN ART EXHIBITION.
GREAT IDEAS OF HUMANITY IS THE CONTINUATION OF THE CONTAINER COMPANY OF AMERICA'S 'GREAT IDEAS OF WESTERN MAN' CAMPAIGN, RUNNING FROM 1950-1975, THESE EXHIBITIONS FOCUS ON GRAPHIC DESIGN AND THE LIMITLESS CREATIVITY AND INNOVATION OF THE FIELD.
MY DESIGN WAS A QUOTE BY ANTOINE DE SAINT-EXUPÉRY, WHICH STATES:
"IT SEEMS THAT PERFECTION IS ATTAINED NOT WHEN THERE IS NOTHING MORE TO ADD, BUT WHEN THERE IS NOTHING MORE TO REMOVE."
UPON READING THIS QUOTE, MY MINIMALIST STYLE RESONATED INSTANTLY. WHILE THE DESIGN IS SIMPLE, THE REMOVAL OF PARTS OF LETTERS CONNECTS TO THE MESSAGE.