THIS PROJECT'S TASK WAS TO HELP A COFFEE COMPANY CREATE THEIR BRAND AND HELP PROMOTE A NEW PRODUCT.
HOWEVER, THE TWIST WAS RESEARCHING OUR OWN BIRTH MONTH'S CONSTELLATION AND INCORPORATING ELEMENTS INTO THE BRAND.
MY CONSTELLATION IS CAPRICORN, AND RESEARCH FINDS THAT 'CAPS' TEND TO BE LOYAL AND STABLE, ASSOCIATE THEMSELVES WITH DARKER COLORS, AND CAN EVEN BE ASSOCIATED WITH EARTHY ELEMENTS.
MY LOGO COMBINES A GOAT, CAPRICORN'S ASSOCIATED ANIMAL, WITH A TEACUP. MY PACKAGING WAS HAND DRAWN IN PROCREATE AND INCORPORATES THE DOWN TO EARTH ATTRIBUTE.
TO MAKE THE PROJECT A LITTLE MORE UNIQUE, I DECIDED TO CREATE 3 DIFFERENT 'BLENDS' OF COFFEE FOR THE CLIENTS TO SELL. THESE COFFEES ARE MADE WITH DIFFERENT TIMES OF THE DAY IN MIND. ADDITIONALLY, EACH BLEND CONTAINS DIFFERENT INGREDIENTS THAT ARE NOT ONLY HEALTHY AND BENEFICIAL, BUT WERE SELECTED TO GO HAND IN HAND WITH THE TIME OF DAY.
MORNING BLEND: CINNAMON, COLLAGEN PROTEINS, TURMERIC
EVENING BLEND: CINNAMON, CLOVE, NUTMEG, CARDAMOM
NIGHT BLEND: MELATONIN, MAGNESIUM, LAVENDER, GLYCINE
EVENING BLEND: CINNAMON, CLOVE, NUTMEG, CARDAMOM
NIGHT BLEND: MELATONIN, MAGNESIUM, LAVENDER, GLYCINE